Keep this spending from Round 1 to Round 3, until we can decide which segments we will continue.

capsim round 4 marketing

We need to check from Capstone Courier Prices from page 5 to page 9 to see max prices for each segment, in the top product at the end of each page.

If competitors are cutting prices in Traditional and Low End segments, we need to lower prices to close to their levels.

However, when competitors lower their prices too much, they will not have enough capacity to sell, also they suffer stock out.

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We can still keep prices higher and get market shares at higher profit level. This is why we need to calculate demands and plan production as precisely as we can. We can use Excel file to calculate more conveniently.

capsim round 4 marketing

Use 8 sheets for 8 round, just copy and paste number from Courier Report Page 10, Page 4 and select market growth rate from page into each sheet.

We can get Sales Forecast and also Production. If you need help, we can create a file for you for FREE — email: wincapstone gmail. You can copy and paste into excel file, then it can calculate automatically Sales and Productions. You can adjust the percentage if we think we can sell more or less. Back up link — LINK. Again, this Round to Round guides can apply if we start from Round 1. DO NOT use this suggestions if you are already in the middle of the game, having completion several rounds without this guides.

If so, your company may not have enough upgrades and automation to follow this suggested strategy, you can refer to other tips to Rescue Company or Mid Game Tips. The numbers are from my game, you need to use your Excel file, numbers will be a little different. If you can not create your file, email: wincapstone gmail. We use the following strategy for the guides and winning tips in Round to Round Strategy.

We can also stop Performance and Size we will do that by lower Promo and Sales budget to 0 in Marketing and Production. The is the key Profit Driving tool since Reliability only accounts for small percentages of the Customer Buying Criteria see all the 5 segments to see details, in Capstone Courier Report every year, page Traditional to See following figure.

Again, the numbers for each Industry is changed when game created for different class or group, so we need to check the number from Industry Report and Capstone Courier every round year.

If we want to compete is segments not all 5the two most potential and profitable are Low End and Tradition. We need to read reports for Round 1, Round 2 and Round 3 and then in Round 3 and 4 we will select to leave 1 or 2 least competitive which have least profit. Creating 2 new segments, eg.Free Guides and Tips.

Free Personal Support for 2 rounds. Videos Explanations for All decisions. Online Guide One Hour for All decision. Win with Top Results Guarantee. Through Skype or Team Viewer. All Round Walk Through. Win All rounds with new strategies. Step 1. Download Industry Condition Report from your game. Step 2. Download Excel file for automatic calculation strategies and decisions.

If you have come to this Step.

Capsim Simulation: The Marketing Module Promotion and Sales Budgets

We are started the half way to win the Simulation Game Simulation!! Again, this Round to Round guides can apply if we start from Round 1. DO NOT use this suggestions if you are already in the middle of the game, having completion several rounds without this guides.

If so, your company may not have enough upgrades and automation to follow this suggested strategy, you can refer to other TIP to Rescue Company or Mid Game Tips. The numbers are from my game, you need to use your Excel file, numbers will be a little different. We can also stop Performance and Size we will do that by lower Promo and Sales budget to 0 in Marketing and Production. The is the key Profit Driving tool since Reliability only accounts for small percentages of the Customer Buying Criteria see all the 5 segments to see details, in Capstone Courier Report every year, page Traditional to See following figure.

Again, the numbers for each Industry is changed when game created for different class or group, so we need to check the number from Industry Report and Capstone Courier every round year.

If we want to compete is segments not all 5the two most potential and profitable are Low End and Tradition.

We need to read reports for Round 1, Round 2 and Round 3 and then in Round 3 and 4 we will select to leave 1 or 2 least competitive which have least profit. Creating 1 new segment, eg. Low End is good often in Round 1. Creating 2 new segments, eg. Low End and Traditional will provide more Profits in later Round, eg. Often we create New Traditional in Round 2. In Round 3, we can create new High End segment more profitable. The original Low End sensor should only be re-positioned once for the entire game, not to the Ideal Spot.

The Traditional segment sweet spot is the same with Ideal, Drift spots because Ideal Offsets is for this segment. We can use excel file to calculate download at the end of this article. Note that all figures to input in your game is different from this articles, you should get number from Industry report, put 1 line in Excel file and get your own game figures.

Note: if any products which do not require Age as year, we do not have to update every year, we can update to Pfmn and Size of years later.It is likely that for first 4 Rounds, we always lack of money, we need to raise funds in this order:. In later rounds you may have to issue dividends or debt to maintain your leverage as Profits increase. Graded on Profit Plan to get the highest profit basically follows that of the Balanced Scorecard Plan for the first 4 rounds But in the second half of the game you will be retiring debt first in order to save money on interest payments.

Capsim - Finance, Leverage, and Days of Working Capital

Raise Funding in this order of priority mostly first 4 rounds : I. Issue stock 2 Issue current debt 3, Issue long term debt. Use excess cash in this Order of priority mostly Last 4 rounds : L Retire long term debt 2. Retire stock 3. Issue dividend. If we still have much cash in hand in last round of the game, pay dividends to increase stock price. Finance should always be the last decision we make after all the other section decisions have been made.

When we have much Cash and Net Profit, we need to pay off dividends and retire stocks to increase Leverage and also get max points for Days of Working Capital. Continue this for three round and then stop spending money into that initiatives, because it will no longer make any significant changes. We can see this from graphs at the end of screen. We can apply try with different initiatives to see which one will bring more effects or most effective.

Then in later rounds, we spend money in less effective initiatives when we have more extra money. It is important to invest in HR because productivity is measured in the Balanced Score Card and also this investment will reduce labor costs. If the Labor negotiations are available, we can use half way, win — win strategy, between demanded and current contract. The more automation is better. Note to check Workforce needed and Workforce complement, if the box is editable, make sure to match the needed with This Year to save money.

Otherwise we waste money. This allow some extra inventory to take advantage of competitors suffer from stock out. This often happens.

capsim round 4 marketing

So if we add capacity in round 2, it will be available in round 3. We only reduce the segments we want to exit to 1. Keep this spending from Round 1 to Round 3, until we can decide which segments we will continue. We need to check from Capstone Courier Prices from page 5 to page 9 to see max prices for each segment, in the top product at the end of each page. If competitors are cutting prices in Traditional and Low End segments, we need to lower prices to close to their levels. However, when competitors lower their prices too much, they will not have enough capacity to sell, also they suffer stock out.

We can still keep prices higher and get market shares at higher profit level. This is why we need to calculate demands and plan production as precisely as we can. We can use Excel file to calculate more conveniently. Use 8 sheets for 8 round, just copy and paste number from Courier Report Page 10, Page 4 and select market growth rate from page into each sheet.

We can get Sales Forecast and also Production. You can copy and paste into excel file, then it can calculate automatically Sales and Productions. You can adjust the percentage if we think we can sell more or less. Again, this Round to Round guides can apply if we start from Round 1.

DO NOT use this suggestions if you are already in the middle of the game, having completion several rounds without this guides.

If so, your company may not have enough upgrades and automation to follow this suggested strategy, you can refer to other tips to Rescue Company or Mid Game Tips.Robust experiences that challenge students to run a company by making cross-functional and strategic decisions. Day in the life experiences that expose students to real-world situations and measure critical skills needed for career success. Interactive exams that simplify learning outcomes assessment initiatives and streamline reporting for accreditation.

Get the support and resources you need to create learning experiences your students love, easily. The New Standard in Business Learning. Capsim creates online business simulation and assessment software to help educators design and deliver meaningful learning experiences that are practical, relevant, and engaging. Everything you need to measure and develop the skills that matter most.

Business Simulations. Popular Features. Automated debriefs Real-time impacts and alerts Custom decision modules Team collaboration. Learn More. Soft and technical skills High-fidelity experience Actionable feedback Individual development plan. Learning outcomes assessment Comparative data Automatic grading Customizable reports. Join a growing community of passionate educators.

Help, every step of the way. Personalized Training for Instructors. Customer Relationship Consultants. Learning Management Systems Integration. Discover what our users are saying about their experiences with Capsim. We believe Capsim simulation-use in our managerial accounting courses has provided a very unique student learning experience. This represents an important contribution to that ranking. The Capsim simulation really allowed me to close the gap between knowing and doing.

The students love to apply the concepts in a real-world setting. Students enjoy learning more about themselves and they're intrigued about the connection to their career and personal lives.

Trying new things can be overwhelming and sometimes just downright scary, but Capsim makes it easy and you will see your students excel in a whole new way.InJames retired from teaching at Georgian Court University, where he taught the Capsim business simulation for four years. The industry simulation is the sensor industry. The teams play six rounds in the simulation. The simulation modules are:.

The following lesson explains how to calculate the promotional and sales budgets within the Capsim simulation marketing module as described in the Capstone Team Member Guide on page In the segment analysis report on pageswe have the promotional budget that corresponds to customer awareness and the sales budget that corresponds to customer accessibility.

capsim round 4 marketing

For example, let's take a snapshot of Erie's traditional product, Eat, at the end of the second round in the simulation. Figure 4. Thus, we have a starting awareness of Therefore, the new awareness for Eat will be Within the marketing module, we also have the sales budget.

The sales budget equals the level of segment accessibility. Accessibility means the percentage of customers that interact with your company through salespeople, customer support services, and delivery channels. Accessibility applies to a segment, not just a product. For instance, Erie has the product Eat in the traditional segment and the product Ebb in the low-end segment. Erie then changes the low-end segment product Ebb in the research and development module by increasing performance and decreasing size to match the traditional segment product Eat.

Erie will now have two products in the traditional segment: Eat and Ebb. Remember that each company must be aware of how much money competing companies are spending for their promotional and sales budgets. Sign in or sign up and post using a HubPages Network account. Comments are not for promoting your articles or other sites. The promo and sales budget help to increase sales of products.

You must keep the budget within a range. In the Capstone Guide, study the section on Sales Forecasting. When you do practice labs adjust your promotion and sales budget and check the outcomes.

This is a simulation, a game, the only way to get good at it is to practice before you do the actual simulation. Your professor always provides practice rounds.Finance should always be the last decision we make after all the other section decisions have been made.

When we have much Cash and Net Profit, we need to pay off dividends and retire stocks to increase Leverage and also get max points for Days of Working Capital. Continue this for three round and then stop spending money into that initiatives, because it will no longer make any significant changes. We can see this from graphs at the end of screen. We can apply try with different initiatives to see which one will bring more effects or most effective. Then in later rounds, we spend money in less effective initiatives when we have more extra money.

It is important to invest in HR because productivity is measured in the Balanced Score Card and also this investment will reduce labor costs. If the Labor negotiations are available, we can use half way, win — win strategy, between demanded and current contract. The more automation is better.

Note to check Workforce needed and Workforce complement, if the box is editable, make sure to match the needed with This Year to save money. Otherwise we waste money. This allow some extra inventory to take advantage of competitors suffer from stock out. This often happens. So if we add capacity in round 2, it will be available in round 3.

We only reduce the segments we want to exit to 1. Keep this spending from Round 1 to Round 3, until we can decide which segments we will continue. We need to check from Capstone Courier Prices from page 5 to page 9 to see max prices for each segment, in the top product at the end of each page.

If competitors are cutting prices in Traditional and Low End segments, we need to lower prices to close to their levels. However, when competitors lower their prices too much, they will not have enough capacity to sell, also they suffer stock out. We can still keep prices higher and get market shares at higher profit level.Step 2. Download Excel file for automatic calculation strategies and decisions. Open page 2 of Industry Condition Report and get the Table 2, first line for Round 0 and put that numbers in Round 0 in Excel file, then the file will automatically calculate all decisions for 8 rounds, with 4 different strategies.

Do NOT use default numbers in the excel file. Numbers in excel file, are little bit different from YOUR GAME creator and administrator change the numbers when new industry is created for new class. If you have come to this step, you have come half way to win the Simulation Game Simulation! Again, this Round to Round guides can apply if we start from Round 1. Again, the numbers provide here are from my game, you need to use your Excel file, numbers will be a little different.

Traditional to See following figure. They are most potential lucrative. Strategy 2. Increase specifications with Drift Rates and Ideal Offsets.

Strategy 3. Strategy 4. Low-End product, we can upgrade times only. ROUND 1. ROUND 2. ROUND 3. Create a new High-End sensor e.